SEO case study: Nike Golf

In this space I will provide the top 10 best searchengine optimization companies of March 2015 as well as a case study.  As I mentioned in my previous blog, marketers use search engine optimization and search engine marketing to secure a high rank of their websites on search engine results. The top companies are Webpage FX, Digital Current, Boostability, ThinkBIGsites.com, Customer Magnetism, Lead to Conversion, drumBeat Marketing, Netmark, SEOValley, and Ignite Visibility. These companies truly understand what it takes to efficiently use SEO and SEM. They work with companies of any size to help them obtain the best results in their campaign. These companies eat, breathe, and sleep SEO and that is why they have been named the top best at online marketing.

            Now, for the case study, I will be discussing Nike Golf, which is a business in apparel & sports equipment. For their SEO campaign, their goal was to “increase visibility of the Nike Golf site in search to position the brand to attract site visitors during the golf season.” Therefore their strategy focused on making the site search engine accessible and surface research-informed content. Before we continue, it is important to note that Nike Golf is one of Nike’s many retail branches. They are most known for sponsoring Tiger Woods in all of his golf apparel and equipment. For this campaign, Nike Golf partnered with SwellPath to accomplish their goal of maximizing their website visits through search engine optimization. During the campaign, Nike Golf had many difficulties and one of them being the choosing of a good keyword for their search results. As I had mentioned in my previous blog, finding the correct keywords is crucial to the success of search engine optimization. The website also made it difficult for crawlers to retrieve content.  The information that was visible to users was not visible to search engines. Once research of keywords was finished, Nike Golf found that the best keyword was “golf apparel,” which is what most visitors that landed on Nike Golf’s website used. With this information, coding quickly began and a rewriting of content so that it could contain the words golf apparel. The decision of when to launch the new and improved website was determined by golf season of the year 2012. Within a week, Nike Golf began to notice an increase in rank and visitors to their site. Search engines were now able to see the coding and obtain that information necessary to show Nike Golf’s website when people searched golf apparel.

            I think that this case study is a great example of how important search engine optimization is. Following specific steps and being patient while learning the keywords that most people use to search Nike Golf was the most important part of the campaign. Once the research is done, then the rewriting of content is easy to do because all you have to do is add the keyword as many times as you can into your coding and content so that search engines can find them. This campaign was successful because not only did they find out what keywords were important but they also worked with their website so that it was search engine friendly. Even though keywords are important, it is not enough to add them to the content because if search engines cannot find them then they do no good. It is also vital that the structure of the website allow crawlers to find the information.